THIS WEEK: TUPAC BECOMES THE WALKING DEAD
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Photo Credit: Daily Marauder
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This past year, I joined the Academy of TV Arts & Sciences (The Emmys), at the urging of my former colleague Lori Schwartz, Chief Technology Catalyst at McCann. I had worked on the live show last year, helping to craft the social media story from the red carpet and backstage. It seemed a natural extension at that point.
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Its Emmy season and a cavalcade of TV series have been arriving at my doorstep. From watching a mountain of DVDs to going to the Academy Theater itself to watch a panel of producers and cast of The Walking Dead & Boardwalk Empire, I feel fully immersed in the script to screen process.
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In watching the somewhat awkward exchange between my digital/tech co-horts and my entertainment friends, I’m continuously reminded of what causes the disconnect. I’ve been somewhere between both worlds for the last 6 years, first working at HBO and then for Lionsgate in digital marketing & R&D. It appears to me that Silicon Valley/Alley doesn’t seem to fully understand the massive undertaking involved in creating quality content. Their arrogance in thinking that they can either cut costs seamlessly and/or create better content, is simply ridiculous.
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By that same token, many in entertainment diminish the power of those in the digital and technology sphere, simply because, in many respects, some may not understand the technology or may believe the young and sometimes green chiefs of these companies don’t understand their business. Therein lies the rub of many misunderstandings. The truth of the matter is this; entertainment needs technology as much as technology needs entertainment. One without the other is irrelevant and the man that mastered this relationship is unfortunately gone, replaced by Ashton Kutcher in an upcoming biopic. So perhaps, the best method to move forward, is a reaching across the aisle for all of us.
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Photo Credit: High Snobiety
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In other news, Coachella brings Tupac back from the dead in Hologram form, the Prometheus team brings forth another viral campaign, and many weigh in on the Facebook/Instagram deal.
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Some more Cool Sh-t:
The Body. Transformed Through Technology. Beautiful.
